In professional combat sports, bravery is often measured in knockouts, belts, and highlight reels. But real bravery begins long before an athlete steps into the cage. It’s found in the quiet moments: the sacrifice, the doubt, the pain, the preparation, and the choice to rise again.
The recent behind-the-scenes film released by Crypto.com and UFC, titled “Be Brave”, offers a rare look into the heart of South Africa’s own Dricus du Plessis.
A raw, honest, emotional 48-hour journey, before, during, and after the fight. It’s a story not about victory or defeat, but about resilience.
A GLIMPSE INTO THE MIND OF A WARRIOR
The video captures everything that defines Dricus as an athlete: his discipline in training, his mental preparation, his ability to endure hardship, and his willingness to stand tall after loss.
It shows the real weight of what it takes to compete at the highest level, the pressure, the expectations, and the courage to keep going.
As he says in the film: “Bravery. It’s in the heart to endure loss and still stand tall.”
This message goes beyond fighting. It speaks to athletes, teams, parents, and anyone who understands what it means to get back up after being knocked down.
A MOMENT OF QUIET PRIDE FOR MAX® MOUTHGUARDS
In several action and training shots throughout the film, Dricus can be seen wearing a MAX® Mouthguard, a small detail, but one that means a great deal to our team.
It wasn’t planned, it wasn’t staged, and it wasn’t part of any partnership, it was simply an elite athlete choosing the protection he trusts in moments where performance and safety matter most. For us, that is the highest form of validation.
“Our instinct has always been the same,” says the team at MAX®. “When we protect the smiles of everyday athletes, and those pushing the limits of human performance, we know we’re doing exactly what we’re meant to do.”
WHY STORIES LIKE THIS MATTER
At MAX®, we believe mouthguards are more than just equipment. They are tools of confidence, helping athletes step into every moment with courage and certainty.
The “Be Brave” film perfectly reflects the values we stand for: resilience, courage, heart, and protection when it matters most.
It is a privilege to see our product play even a small part in the journey of a South African athlete who inspires millions.
Watch “Born Brave with Dricus Du Plessis” Here:
PROTECT WHAT MATTERS
Every athlete, from amateur to professional, deserves protection that performs under pressure.
Whether you’re fighting in the cage, running onto the rugby field, or stepping onto the astro, bravery begins with preparation.
And protection is part of that preparation.
BORN BRAVE. BUILT BRAVE.
PROTECTED BRAVE WITH MAX®.
